Have you heard of the campaign to send 1 million shirts to Africa?  Probably.  And you might not think that it was a very savvy idea.  I think it was brilliant.

Jason Sadler from IWearYourShirt.com created 1millionshirts.org and did something right.  He got noticed.  He didn’t hurt anyone.  Now, the question is, what will he do with all of us watching?

Do I think that the notion of sending 1 million t-shirts is ignorant and ill conceived?  Yes.  But there are many positive outcomes that can come from this mission.

If Jason had spoken to my friends Mariéme Jamme or Teddy Ruge before launching his campaign, he would have made smart choices; or he may have sent just another shipment of one million nets to fight malaria or one million vaccinations.  Would you have paid attention to that?

How many Twitter profiles do you know besides Keith Olberman who can get 1,000’s of followers in a week?  Not many.  Jason painted a cow purple. (more…)