Web Consulting Washington DC

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Twitter Burnout.. like an Overexposed Celebrity

January 12th, 2010 by Ernesto Gluecksmann

An article on Twitter’s growth stats flatlining Ben Parr caught my attention. According to one Twitter stat, the number of unique visitors per month has dropped to a measly 1.45% growth. That is in December, Twitter got approximately 22.81 million uniques, down from 22.48 million the prior month.

Parr lists a few interesting reasons as to why it could be that Twitter has flatlined, but I think he missed one; Twitter has been overexposed in the media.

Forget Comscore & Quantcast numbers, we need to ask E-Poll guys to include “Twitter” when they do their next “Overexposed Celebrities” poll.

Is this really a big deal? Is this the end of Twitter?

No, not really. Kind of like the housing market bubble, when the media caught Twitter-mania, it artificially inflated the monthly usage stats. Now that everyone and their mother knows about Twitter, and it’s fallen of mainstream media’s new cycle (hey, they got Palin and McGwire to talk about now) I think the stats are simply slipping back to a baseline usage and growth.

Facebook by comparison grew almost 3% according to Compete, that is 1.5% or so more than Twitter.

Hey, how about that? IS that a big deal?

I guess to some (geeks) but not to me. Look, consider the fact that Facebook usage between July and August actually shrank, while Twitter’s usage grew, no one I knew was calling out the demise of Facebook.

http://siteanalytics.compete.com/twitter.com+facebook.com/

Along with Snuggies and the ShamWow, Twitter has gotten a little too much attention this past summer. But when the dust settles, Twitter is going to continue to grow steadily.

Posted via web from I work for Infamia.com

Say No to Vertical Navigation! The Case Against Using Them

January 11th, 2010 by Ernesto Gluecksmann

Louis Lazaris wrote this great article making a strong case against using those vertical navbars on your website. The above image shows eye tracking diagrams of users visiting various websites, and just like banner ads, you can see how the eye naturally avoids reading into those areas. They’re not even look at your vertical navbars! Note the last screen capture on the right is a Google search results page with no vertical navbars.

Like Lazaris explains, there are exceptions to the rule, but generally speaking, your primary form of navigation should be horizontal, with three to five elements to choose form. Less is more, if you want your website visitors to click through as well as digest the content you are providing, you need to get in the habit of teasing them and not just try to force everything front and center.

Are there exceptions? Absolutely. Vertical navbars are okay for simple lists or calls to action, contextualized as a secondary navigation. And as Lazaris points out, sometimes the exception is simply, “a client who insists on it.”

Why do designers still use vertical navbars? Most of the time is just an indicator of a novice designer that is lacking some fundamentals. We shouldn’t see the use of vertical navbars as site’s primary navigation if you except your website to be considered professional designed… unless of course, you really know what you’re doing.

Posted via web from I work for Infamia.com

We make tough web projects happen.

October 21st, 2009 by Ernesto Gluecksmann

Africa Rural Connect logoMickey and I have been pretty busy these past few months.

Our Africa Rural Connect project with the National Peace Corps Association has gone into its fourth round of the competition. We have been really pleased for our client as they continue to receive national and international media attention for this project; recently the Washington Post and The Seattle Times mentioned the ARC project, and it was featured on the radio across the African continent on Voice of America.

So, what’s Africa Rural Connect?

Read the rest of this entry »

Green Drinks DC, Casey Trees, and New! DC Green Connection

October 15th, 2009 by Ernesto Gluecksmann

Green Drinks DCThis past Tuesday, I attended the Green Drinks DC cocktail hour.  It’s an event that happens on the second Tuesday of every month.   It’s usually at a different restaurant/bar around the city.  It was great to catch up with “the regulars”, but even more interesting to run into close friends from other social circles that were in attendance, too.  DC is a small town, but it’s not that small!   To me it’s a local indicator that “going Green” isn’t a fading fad, but a growing movement of interest.

Typically, they have a speaker give a short talk about their company, nonprofit or project (of course, Green-related).   This time around it was Casey Trees, an interesting nonprofit that along with other programs, I know them best for going around the city and planting trees.

I spoke to their Director Jared Powell just before he presented, and he shared that they do approximately 1,000 trees a year in DC alone.  They need volunteers and of course property owners interested in having a tree planted on their property.

The DC Green ConnectionI ran into my friend Monika Thiele, of The DC Green Connection.  It’s been several months since I last spoke with her, but it sounds like things are going great.

The DC Green Connection’s mission is to grow the green economy locally and promote sustainable living widely through fun and informative events, green business promotions, networking, and social media marketing.

The DC Green Connection already have a Meetup group of 177 members!  They have sponsors lining up and it’s great opportunity to get involved with something Green in the city.  It’s no secret that Mickey has managed to convert my bad habits and I have also become passionate about Green-related technologies.   Anything that helps move the needle in protecting this ball of dirt we live on, Infamia is in support of.

Wordpress worms, and the importance of maintenance

September 12th, 2009 by Mickey Panayiotakis
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I am picky.  I like substance rather than sensationalistic drivel. I get irritated by bad prose.  I’ve been known to correct people’s grammar.  And I actually spell out “you” and “our” when I text.  As thus, I rarely find a blog post I’m willing to pass on.  (Oh, the foreshadowing!) голова болит секс

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Of course, now I’m going to tell you that I did find a blog post worth passing on.  It’s from Matt, over at wordpress.org, on how to keep wordpress secure.  But don’t just stay on the first paragraph.  This is more about wordpress.  If you’ve ever been online, if you are now online, or if you intend to be online ever, you owe it to yourself to read that, and take it to heart.  This applies to car maintenance as much as it applies to wordpress or to any other online thing you do.  Matt doesn’t sew (I dabble at it), but the premise is ageless:  an ounce of prevention is worth a pound of cure.

I’ve expounded on this before.  Coincidentally, I just read some examples in a magazine that continue to car analogy.  Tales of a forgotten oil change costing the owner the price tag of a new engine; ignored brake pads that ended up ruining the rotors; ruined transmissions; the list goes on.

This post brings it down to earth: regular maintenance is a known cost. Budget for it. Lack of regular maintenance (leading to a hacked site, for example) can cost many thousands of dollars.  I was looking at a hacked site just this week:  Over eight hours at emergency rates just to investigate.  The site may require tens of thousands of dollars worth of work to make sure that all vulnerabilities are closed.

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I guess routine maintenance is your “business decision”.  Just call me when you get hacked. I may even be nice and not add the “I told you so” tax.