Web Consulting Washington DC

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Archive for the ‘Show me how!’ Category

Google Analytics: What is this /NaN thing?

Thursday, May 31st, 2007

Recently we started setting up our clients with Google Analytics. After Google’s recent upgrades to a more Ajax styled reporting GUI, we found it to be quiet the upgrade. There’s tremendous improvements in layout and flexibility, along with simplified explanations. Very easy for our customers to get in there and get around.

For one of our clients, we started to see the characters “/NaN” as one fo the pages of significant traffic, located in the Content reports. There’s no page called /NaN, it is actually a JavaScript error that means “Not a Number”.

Well, it turns out that this is usually an indication that there’s some other JavaScript on the web page that interfering with the JavaScript that is download from Google. The way to fix this, is to move Google’s code up into the <head> tag of your web page.

Google Urchin JavaScript Code

We usually add the Google Urchin code at the bottom as indicated by Google, but in this case, the second recommendation it above all other JavaScripts.

Google Urchin JavaScript Code moved

Once we did that, Google Urchin code was run first and that fixed our odd /NaN problem.

5 Things To Do Right Now to Get Your Web Site Ready for 2008

Saturday, May 19th, 2007

We are fast approaching the end of the year and for some of you, you only have a few days before you leave for the holidays. Before you rush off to gift giving and eggnogs, here are 5 things to do right now to make sure your web site is in good shape for 2008.

1) At the top of the list, check that darn copyright date! Nothing is more glaring than reading about all the rights you’ve reserved, last year. Make sure that the date either automatically updates itself (dynamically generated) or that someone in your organization adds 2008 to the date range the minute they get back into the office January 1st (yeah right). Yes, it may be a mere formality in most cases, but search engines do look for incongruent elements like these and factor them into their algorithms to determine your page rank and ultimately your search engine results placement. If they see your site is still claiming rights for 2007, they may penalize you over your competitor who’s got a brand new 2008 copyright declared.

2) While your you’re at it, check that privacy statement and terms of service. A year has passed and can you remember the last time you looked at the privacy statement? Probably not. Is it still congruent with your company policies? Does it reference services or products you no longer support or provide service for? Privacy statements and TOS’ seem to fall into the “create and forget” types of pages. However, considering that in the even of a dispute or issue, they may save you or your customers some heartache, you should really be periodically reviewing them. Every 6 months for information web sites (corporate web site), quarterly for ecommerce sites, and monthly for any innovative, user content generated web sites. Yes, that means reviewing them with your attorney if your fortunate enough to afford one.

3) Do you need update pricing? Now is as good as any to decide if you need to update your pricing or inventory. Look and see if there will be any increase in shipping costs in particular. 2008 is already shaping out to be a sketchy year so you might as well get ready now.

4) Look for any outdated or soon-to-be-dated content. Do you need to move anything into those “archives” like you did the year before? Do you need to setup any new 2008 areas of your web site? It is better to avoid creating directories with the date as part of the URI. Yes, my blog does say 2007 in each of the top posts. And yes, in this particular case, do as I say, not as I do. Again, search engines will automatically start to defer down dated content, particularly last year’s content. Don’t be surprised to see drop in your web stats, it’s part of the search engine year end clean up that happens. That leads us to #5.

5) Create and stage any new content for early 2008! After a week or two off for the holidays, you will likely have to take a little time to get back into the routine of updating your web sites. So get started now! Create a few draft articles for your blog and try to get the bulk of it done before you leave. Sure, you may want to write the proverbial “look back to 2007″ article, but its far more important to talk about what’s coming ahead in early 2008 than what happened in 2007. As far as SEO goes, nostalgia is always out, “new and improved” is always, always going to be in.

Happy holidays everyone! Thanks for making 2007 fantastic.

Ernesto Gluecksmann

Logo Trends in 2007

Tuesday, May 15th, 2007

LogoLounge.com

LogoLounge.com

This is probably one of the best sites I know to keep up with the world of logo design. Bill Gardner of LogoLounge puts together an annual Logo Trends report is just fantastic.

Logo DesignLogoLoung.com Trends Screenshot
Creating new websites or blogs from scratch can be an overwhelming process, particularly for new businesses or clients whereby this is their first foray into the online world as content providers. There are just so many possibilities and decisions to make.

Let The Pros Do It
Occasionally, a client asks me to get involved with a logo creation and selection process. You should always hire a professional or a agency to develop the creative materials. My professional web consulting background stems from years of web programming and development. While I can definitely tell you how the aesthetics of your website/logo are impacting your business, I am not going to be the guy to design your logo. And unless you are a graphic design, you need to hire a professional. Creating art and discerning the quality of art in a market, are entirely separate skills.

Function And Form, Always!
I have long since learned (as well as the entire web industry) that function and form must go hand in hand. Consider it an absolute.

The example, is this blog I have started. We have all the sophisticated functionality of a WordPress blog in place, what are we missing? We’re missing a compelling ‘look’. Something that signals to visitors that this is a substantive site with valuable information.

“But I like this template, what’s wrong with just using the WordPress basic template?”

A visitor coming to this site is less likely to come back. It has a “template” like feel to it. The message a template site delivers is that the author doesn’t care enough or isn’t capable to provided a unique site design that represents itself as ready to serious business. And the more experienced the visitor is with the web, more likely they have been exposed to default templates that come built in.

I do care, by the way. :)

The Making of WCDC

One of the goals of WCDC is to implement many of the techniques and concepts of developing websites by not just talking about it, but by developing this blog and reflecting on it. So trust that, a logo and design template are on my list of To-Do’s for WCDC.

It should not go unnoticed the order I recommend when creating a website from scratch is how I am writing these posts. Its my hopes that I can chronicle its growth and share with you the many things that go into developing a great website.

Step 1
Find an available and suitable domain name by stopping BustAName.com.

Step 2
Get creative and put together a logo. Stop by LoungeLogo.com for ideas concepts.

Step 3
Develop your site design (I’ll come back to this).

Of course this a grand over simplification, but it is the initial first steps.

Outlook 2007 Quirk: Say No to Double Left Click Appending that Trailing Space

Monday, May 14th, 2007

Outlook 2007You found an interesting Web 2.0 looking website that promises you hours amusing entertainment but before you can go any further, you have to sign up for an account. You know the routine, and by now you have it down to mere clicks of your tab key thanks to AutoComplete that practically fills these suckers out for you. You click submit and just when you expect the doors to open, you get the following message…

You verification code has been sent to your email address. Please check your email and copy the verification number exactly a you see it. If it doesn’t arrive within a few minutes, check your junkmail folder… then bother us if its not there either, we’ll resend you another one.

What? Great, already your starting to have doubts about this website… its bad enough they don’t trust new users, they can’t even email you a link based verification, you actually have to TYPE the code in by hand? Groan. But you’ve too vested in the process, all those Tabs and AutoCompletes are going to be good for nothing if you don’t go through this right of passage.

So you open Outlook, your hand already on the mouse, and Outlook already downloading your new messages, bam, there it is, the verification code containing email. You open the email, you see the code, it’s a long ugly one with numbers, characters, mixed case. No worries. You double left click on it, and with your left hand you do a stealthy CNTRL-C to copy (you’re not some newbie, you know how to roll with the Cut ‘n’ Paste) and move the mouse back to the browser over the verification input bar… CNTRL-V to paste your left hand and last you click submit.

Your verification code you entered does not match the one we have recently sent you. Please try again.

What?! What is it talking about? You just did it perfectly. Your not wrong, it’s wrong! Ok, calm down. You do it again, double left click

with the mouse, left hand CNTRL-C to copy, you move the point over, select the verification input field, CNTRL-P to paste, and this time RETURN for good measure.

Your verification code you entered does not match the one we have recently sent you. Too many attempts have been made, you may contact support and we may response at our earliest convenience.

Great. What happened?

Well… looks like your Outlook 2007 is picking up a trailing space. When double clicking, the highlight surrounds not just the word, but an extra trailing space. The reason for is that Word or Outlook is trying to help you by not leaving a space when editing text. But if you do a lot of single word copying from Outlook to your browser (in the case of verification codes or forgotten passwords), it can be a pain because it means you have to remember to remove the trailing space.

To change this quirky behavior, it’s very easy to do:

Step 1 differin
Click Tools and select Options

Step 2
Select Mail Format tab

Step 3
Click on Editor Options

Step 4

Select Advanced

Step 5


Near the bottom of the page, next to “Use smart cut and paste” click on Settings

Step 6
Uncheck Adjust paragraph space on paste

Why this works?

Most verification codes come in their own line without anything else after it. So by disabling paragraph space, it doesn’t grab the last space into your browser. You can still edit your emails just fine, using “smart” cut and paste, your just make sure it doesn’t try anything too smart ass.

There’s 97 checkbox options in Outlook that you have to go through with until you found how disable this, but aren’t you glad I just told you? Your welcome.

Four Steps to Eliminate Your Phone Interruptions Forever with Callwave

Friday, March 30th, 2007

Callwave Logo
Callwave.com

On average, studies are indicating that the average professional is interrupted every three minutes with email, answering calls, chat requests, etc. This apparently is costing us all about 2 hours out of each day, just trying to get back to completing our primary work.

How does anyone is actually anything done?
When I consult professionals about their communications, one of the usual “ah ha!” moments I get is when we get around to talking about it means to be mobile, starting with their cell phones.

I usually ask a few questions:

at your office
Do you get a lot of calls during the day?
Do you have to stop your work to answer them?
Have you ever considered using an office assistant to handle your calls?

outside of your office

Do you have to call your office voicemail to check your voice messages?
If you are able to forward office calls to your cell phone, do you often forget to do so?
Do you use your voicemail to screen your calls?

If you answered “Yes” to any of these, read on.

Setting up your cell phone as your single source of voice communications is the one the first basic steps to going fully mobile as well as maintaining your sanity.

I tried that already, but I couldn’t screen my calls on my cell phone like I can with my office

My Moto Q cellphone line.

With Callwave, now you can, and far better than what your office line could ever do.

Callwave is another free service that I consider a must-have for professional or small business. At its core service, it is a Voicemail-to-Text transcription service* (a-la-Jott.com’s voice-to-text transcription service). By enabling certain Callwave features, it can help you gain serious productivity and allow you to be completely mobile.

If you’re like me, most of your calls tend to be urgent but very few of them are not drop-everything-right-now type of emergencies. So, I have to be able to screen these calls, at the same time I have to maintain my interruptions to a minimum if I’m expected to get anything done.

Here’s how I recommend setting things up

Step 1
Forward all calls to Callwave’s voicemail. buy aricept Whenever I don’t pick a call or I have my cell phone turned off, all my callers are sent to voicemail on Callwave’s service. In order to make that work, you have to use what most major cell phone carriers call Busy Call Forwarding (Verizon is *71). What this does is send the caller to Callwave’s Vtxt enabled voicemail instead of your carrier’s default voicemail.

Step 2
Have Callwave send voicemail transcriptions to your cell phone’s SMS.
As soon as my callers are done leaving a voicemail, Callwave sends a txt message to my cell phone with the transcribed voicemail. This feature comes in very handy whenever I happen to be somewhere that I can’t take calls but I can read txt messages.

Step 3Visit IGT’s DCEmailhosting.com for Hosted Exchange Service
Make sure Callwave sends an email message with the full audio to your email account. Callwave then sends an email of this message to my Outlook Hosted Exchange service. I filter them into an Outlook folder that archives them. This enables me to store the audio of every message I ever received, with searchable transcribed text as record of my messages. No more full voicemail boxes or lost messages.

Step 4
Install Callwave’s Internet Answering Machine to screen your calls at your office (or laptop). Last but not least, when I am my office, it plays voicemail audio through my speakers with the use of Callwave’s Internet Answering Machine. This lets me screen the calls for emergencies, without having to stop whatever it is that I’m doing.

The last tip I recommend is setting up twice day to return calls, once in the morning, and once before COB. With Callwave, you definitely rely on your cell phone as the single communications point, while keeping the interruptions to a minimum, but allow for truly important emergencies to get through.

This agrees entirely with the principal of centralizing your information storage, while distributing access across various mediums. A topic I will be coming back to from time to time.

*These transcriptions are sophisticated automated transcribers. While not entirely accurate, it helps you get to the gist of the call without having to pay for expensive human transcribers. But trust me, it’s pretty darn good.

BTW, this post falls under a new category, Total Mobility. This is category will cover services and gear that I use that keep things going smooth, wherever I happen to be.


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