The not-so-big news this week has been that Starbucks will start offering Totally Free WiFi stating July 1.  And the bloggers are feeding us their “top 8″ reasons on why.  But the point is missed: Ask not why Starbucks offers free WiFi: ask why Starbucks is 10 years late to the free WiFi parade.

This is where I normally rant about “big Telecom”, and how contracts with AT&T and (my otherwise favorite mobile provider) T-Mobile have prevented the local Starbucks stores from doing what every other coffee shop has done since the invention of Wifi.  But I won’t.  This is not a time for bashing: it’s a time to appreciate the little victories.

So I say: let other bloggers figure out their N reasons Why.  I’m going to go get a cappuccino and enjoy a victory for the free WiFi movement.

Tags: free, open, rant

This entry was posted on Wednesday, June 30th, 2010 at 1:19 am and is filed under Web News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.