Google Antimatter?

Summer 2008: in a planet called Earth, which we seem to inhabit for now, a new power seems to have taken over. A once-little search engine has rose to dominate our specie’s most vital method of communication: the Internet. No one dares compete with them. Erstwhile monoliths are courting this new entity like timid schoolgirls, and bright new start-up dream of being assimilated into this new power’s all-encompassing aura. You and I have already been assimilated. Resistance is futile. [This space for lease for your own cliché.] In case you haven’t guessed it yet, it’s Google of course. The Mater of the Search.

So, in the peak of Google’s success and popularity, in the world where we “google” things before we search for them, where Gooogle is a subject, verb, object, and all other parts of speach, what’s a mom-and-pop startup to do?

Enter Cuil, stage left. Now, I’m not sure whether their owners have any kids, but for those to whom it matters Cuil’s owners are married. (To each other). They decided to do what us normal google-fearing won’t dare do: Start a new search engine. And the Internet is abuzz.

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