Web Consulting Washington DC

How many of you out there have registered more than a few domain names? Considering how hard it is to simply find an available “.com” domain name, I would venture to say there’s a lot of you that have more than one. It make sense, you want to sure they’re available to you when someday in the future when you’re ready to do something with them, they’ll be there. And, if you like some of my more entrepreneurial clients, a few domain names can sometimes be a lot of domain names.

As much as I deplore the illegal practice of domain squatting (aka cybersquatting), it is certainly legal to register domain name for a future use. If you’re lucky enough to even find a decent domain name that isn’t already held by someone else, you should consider registering today, because really may not be there for you tomorrow.

That being said, NameDrive is a great service to park your domain names with them and here’s why:

If you use Register.com or GoDaddy as your registrar, you duly pay your annual registration fee to keep the domain under your ownership and control. Then, like most of us, we get to work on creating a masterpiece of a website, which of course takes time.

Until the website is complete, what is actually running under your shiny new domain name? Advertisements. And guess who’s profiting from them? Surprise! Not you. Your beloved registrar, yes, the company you just seemingly paid for the privilege for them to advertise on your domain name.

Argh, ok, so why not you? I agree, why not you!? It’s your domain name right?

Ok, queue in NameDrive. They help you sort this mess out. You sign up with them, they run ads on you domain name… and generously split the ad proceeds with you. Far better deal if you ask me.

How?

You simply point your domain name’s DNS to their servers, and they handle the rest. You can pick from a variety of templates. You can select what types of ads are suitable to run under you domain name (you wouldn’t run football ads under a “KittensNPuppiesForMe.com” would you? No of course not.) Or you can just let NameDrive put up a generic template and forget about it.

They’ll manage the ads, rotate out lower performing ads out, rotating better performing ads in, and provide you with statistics of how many visitors and click-throughs your domain names have attracted on their very own.

There are several other companies that compete against NameDrive, but most of them are for professional domain name… hogs. They offer services to questionable practice of bulk domain name buying and dumping. It’s not quiet illegal but not exactly nice either. These competitors want the big fish, and they set a minimum number of domain names you should have in tote. Usually anyone with less than 100 domains they’re not interested.

But you can place your one domain name if you like with NameDrive, they’re happy to have you no matter what. There’s no minimum stay, no contract, no setup fees, nothing. You put your domains in, and keep them there until your ready to do something else with them.

How much can I make with them and how do I know what they’re earning?

From NameDrive’s reports, you’ll easily see what kind of traffic they get without any heavy lifting. But before you get too excited with delusions of easy money, its not exactly easy.

In fact most of your domain names will likely not earn a dime. But don’t throw in the towel, it just means these domain names need to be developed into a full fledge website before traffic starts to generate. It’s a rare gem, that you domain name alone, has enough typed-in and residual traffic to make cash.

Regardless of your luck, NameDrive can still help you. Apart from identifying if your domain name is a diamond or dud, they have additional services available to you that can still help you make some cash. For example, if you want to sell your domain name, you can put it on the chopping block with them. They’ll help you find a buyer and broker a sale for you.

Or more interesting, NameDrive’s latest service called BuildingBlocks helps domain name owners find interested professional web developers, to help you develop your website concepts as part of a revenue sharing approach.

Whatever you end up doing, if you have a few domain names just sitting there collecting ad revenue for your registrar, I would consider parking them with NameDrive and make sure that revenue goes into your pocket, not the registrar. Good luck!

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This entry was posted on Saturday, November 10th, 2007 at 10:58 pm and is filed under Show me how!, Web News, Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.