More Young Workers Demand Web 2.0 Technologies
June 19th, 2007 by Ernesto GluecksmannYounger Workers Demanding Web 2.0 Tech On The Job — Enterprise 2.0 — InformationWeek
Moore then put up some IDC research numbers showing that 45% of companies have workers blogging, 43% use RSS feeds, and 35% of companies have employees using wikis.
That’s a significant numbers using RSS and and wikis such as Microsoft’s Sharepoint that we offer at IGT. It’s quiet astounding to see the rate of adoption of these technologies, particularly RSS feeds. Google, Microsoft, Apple have brough RSS into the mainstream fold. My Outlook 2007, which comes included with IGT’s email service, allows you to subscribe to RSS feeds of your favorite weblogs and websites.
Its an option located between your Outbox and your Sent Items. Look for the orange RSS logo. From here you can some of the blogs I subscribe to. Any ones in bold means there are new published entries for me to read.
This also synches with my Moto Q, through our new wireless synching service. What’s so great about RSS is that I do not have to remember to go visit some of the weblogs to see if there’s anything new, this system keeps track and notifies of new enteries.
Most of the time I don’t even go to the website to view the entry, I can read it right in my Outlook (or PDA).
Once you click on article it, unbolds it to marking it as having read it. Just like an email message only it’s syndicated feed and the best part, you don’t have to subscribe by giving email address. You just need to come a webpage that has the RSS logo on it. 
This URL (page) has an RSS feed attached to it. To subscribe to our weblog, it’s really simple.
All you need to do is copy the URL, right click on “RSS Feeds” folder your Outlook 2007.
Copy and Paste and your done! You’re a new subscriber.
Its that easy and that’s why RSS is fast become mainstream and why every business must get into the business of publishing news.